It's that time again. The workshops are out of the way for another month. Had one all day Saturday, 2 hours on Tuesday, and then the all day Wednesday workshop.
The metrics discussion is going nicely. We've had three calls. The team has been contributing and the discussion is generating results I hadn't expected.
Instead of just trying to use web visits as a metric, the team is looking at behaviors and how we can measure them. We seem to be looking at web visits as a proxy for counting people looking for information.
With luck we can couple that with a connected click that assumes they found something. That's a big assumption, but it fits well with an additional metric of asking if they are satisfied with the information.
