I've been searching the net for small business topics, in particular, the various forms of financing. I'm helping one of the SCORE volunteers develop a workshop on Alternative Sources of Capital.
My search led me to an Inc. Magazine article on borrowing from friends and family. But that's not what this post is about.
The sidebar had a number of related article links. Three of them were about blogs and blogging.
When Blogs Go Bad, by Jory Des Jardins, ran in the November 2005 issue of Inc. Magazine. In a nutshell, some marketing ideas can be misunderstood. How do you do damage control in the blogosphere?
Blogs have attracted a lot of attention in the marketing community. It is another channel for building relationships and brand loyalty. Not all the blogosphere is political commentary. But once again it is the two-way nature of the technology that gives it an appeal.
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